Big Data - let your data grow
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Big Data - let your data grow
Big Data, Business Intelligence
Curated by Christin
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7 Limitations Of Big Data In Marketing Analytics

7 Limitations Of Big Data In Marketing Analytics | Big Data - let your data grow | Scoop.it
As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways to collect and analyze user-level or touchpoint-level data in order to uncover insights about how marketing activity affects consumer purchase decisions and drives loyalty.
Tomáš Kuzár's insight:

Start investing in big data capabilities. Meanwhile, let’s focus as much if not more in maximizing value from smaller data.

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Can Data Save Journalism?

Can Data Save Journalism? | Big Data - let your data grow | Scoop.it
Smart news organizations will move from a "tracking" mentality that simply lists what audiences are doing to focus on what any such insight could mean for both journalism and the business of journalism.

Via Pierre Levy
Christin's insight:

Value of data is increasing and it needs to be processed and used. But there needs to be a ballance readers, media houses, third-party providers and advertisers. Currently it seems that third-party providers are in better position to capitalize data then the others.

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