By now, we’re all familiar with the concept of Big Data. We are now talking about web traffic in terms of petabytes, exabytes and zettabytes – truly incredible numbers. I think digital officers have enough web data to mine right now, let alone integrating that data into a customer data warehouse – we have plenty to do, to say the least.
Smart Data vs. Big Data. Identify your customers accurately. How do you combine the data from your diverse resources to first identify customers accurately then understand what they do digitally? Customer identification extends from smart data, not big data.